You might think that spending $150 on a pair of jeans sounds ridiculous, especially if you’re someone who vows to spend money on experiences and not things.In fact, I’d go so far to say that our culture encourages the purchasing extremes when it comes to clothes.
People either spend a lot of money on clothes or as little as possible on cheap clothing. Between the abundance of sales and the countless stores that offer fashionable clothes for so much less, we’re conditioned to think that our clothes should come cheap and, in a sense, disposable.
However, an exceptionally well-dressed person tends to have a look about them where you just know they paid more for their attire. Well, there’s a reason for it.
Quality and expensive clothes are worth the investment. They not only last longer, but they also can make you feel better. (See us fashion accessories shops). People buy expensive brand clothes for so many reasons;
Expensive clothes last longer. It’s no secret that the better items are made, the longer they’re going to last. How many times have you purchased a garment because it was cheap and on sale, only to get a few wears out of it before it falls apart or loses its shape?
Quality clothing, while more expensive, is inherently made better. From the higher-end fabrics that last longer, to the stitching (higher quality clothes have more stitches per inch to help the piece hold better over the years), clothes you spend more on are designed to last. (see US-Reviews)
Moreover, expensive clothing tends to be made in smaller batches, which means more time and care is taken to make each individual piece, making it last longer in the long-run.
Luxury used to be a synonym for quality. Fashion’s most storied brands built their brands on the best materials and the most skilled craftspeople, then charged customers a premium for both. But at some point over the last 10 years, things changed.
Fashion labels have always traded on their most intangible quality – brand. Though there’s a thousand ways to slice precisely what ‘brand’ means, a large part of it is the feeling you get when you purchase something: buy a Volvo and you feel safe; wear a Rolex and you feel like a big man. Since we equate cost and quality, luxury brands keep their prices high so that, when you pick up a Gucci leather jacket, you assume you’ve invested in something crafted by artisans, from the best materials, even if it’s not said explicitly.
The difference in expensive designer clothes is that these clothes are more than just clothes, they are art. When you look at the price tag on a luxury brand item, you have to consider what went into this piece from the start. If it’s just a designer t-shirt, you may be paying for the time and energy spent on the brand as a whole.
Another reason is that, expensive clothing brands throughout the fashion industry spend a lot of money on their marketing, whether it is on social media or in the streets of U. S. A. Higher marketing costs with more expensive marketing materials just adds to the retail price. These brands know what their customers expect in their advertising, and because the customers expect expensive advertising, they can also expect expensive price tags. That’s the business of fashion for you.